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newsletter issue #11, by Selman

How Fastest-Growing Companies in the Software Space Approach User Onboarding ⚡

Did you know that 97% of the 200+ growth people we've interviewed last year agreed that user onboarding is crucial for a company's growth...

... but only 40% of them were satisfied with their existing onboarding experience?

Absolutely crushing stats, I know.

These numbers motivated us to examine the onboarding flows of the fastest-growing companies of 2022 and what they did in their user onboarding that could've contributed to their exponential growth.

I'm talking about products you've probably used or have at least heard of like Zapier, Figma, Zendesk, Buffer, Miro, Hotjar, and more. 

We've broken each onboarding flow to their building blocks by:

➡ interacting with their in-app onboarding content,

➡ going through their off-product educational material,

➡ observing their email onboarding campaigns.

Here's what we found: 👇🏻

In the research, we also:

✅ provide overview infographics you can share with your teammates 

✅ discuss the importance of each element/content used in user onboarding

✅ provide at least one example for different UX patterns mentioned

I'm sure this'll help! 

Selman

Growth at UserGuiding

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PS - if you have any feedback about the research, or have anything you'd like to see in the next year's edition (yes we aim to make it an annual thing!), reply to this email and let me know.

PPS - don't forget to forward this email or the link of the research to your product managers/designers/marketers!

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