🚀 Don’t Miss These Users To Skyrocket Your Reviews
Gathering and sharing user reviews is one of the best ways to boost your online presence and set your solution apart from your competitors. The thing about reviews is that it’s supposed to be unbiased feedback about your business - not just the product - and reflects users' experiences,
While every company should encourage their users to leave reviews, this approach could backfire if their reviews are negative. However, there are ways to increase the likelihood of positive reviews by targeting specific types of users through various signals.
In this edition of On Board, we'll explore 6 types of users you can encourage to leave reviews - most likely being positive reviews 😉
Est. Read Time: 4 minutes, 37 seconds
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1. Users providing high NPS scores
If you already have an NPS survey on your platform and you're gathering feedback from users after they've experienced your solution for a while, you should be able to identify the users leaving scores.
This is the simplest and clearest way to understand your users' perspective on your product. The effectiveness depends on the NPS question—it should relate to their experience with what they're trying to achieve and their in-app interactions.
Focus on users giving scores of 9 and higher.
How can you encourage your high-scoring users to leave an online review? The easiest and most effective method is to trigger a pop-up or banner for these users. This pop-up would ask them to leave a review on a public website like G2 or Capterra, including a button to redirect them to the review page.
Bonus: Offer an incentive for leaving a review, such as a temporary discount or limited-time access to additional features.
2. User upgrading their plan
A strong indicator of user satisfaction is when they upgrade their plan. It shows that the user finds great value in your solution, making them more likely to leave a positive review.
A plan grade presents an ideal opportunity to request a review. Here are some effective ways to capitalize on this moment:
Timing is crucial: Send a review request right after they upgrade while their positive experience is fresh.
Personalize your approach: Acknowledge their upgrade in the request to show that you care about their experience and commitment.
Spotlight new features: Remind them of the additional value they're now receiving, which can reinforce their positive sentiment with your solution.
Remember, your goal is to harness their enthusiasm and convert it into a public endorsement of your product - without being too pushy.
3. Longtime users
Longtime users are invaluable for reviews.
They have a deeper product knowledge than other users and display a higher level of loyalty to your business - often resulting in detailed, positive feedback.
While reaching out, personalize your request by highlighting their journey with your product.
Ask for specific insights on features they've used extensively.
This approach not only fields comprehensive reviews but also reinforces their value to your company.
Keep in mind, that long-term users offer valuable insights into how your product has grown and improved over time. Their reviews can be especially powerful in convincing potential customers to give your product a try.
Your product team should already have some benchmarks for what makes a user successful with your product. These star users are often called power users.
Power users are those who use your product more than the average user. They're experts at using your solution.
Try these tips to get great feedback:
Ask for insights on advanced features and complex workflows they've mastered
Highlight how their expertise can help new users understand the product better
Sophisticated reviews attract sophisticated users and enterprises, strengthening your brand's online reputation.
5. Users mentioning your solution on social media
When someone gives your product a shout-out on social media, most likely Linkedin or X, it's like striking gold! Who doesn't like a free public promo?
These spontaneous mentions are authentic and can boost your reputation. Why not take it a step further? Reach out to these users and ask if they'd mind sharing their thoughts on G2 or Capterra. You get a new review that'll help other potential customers discover your product.
Just remember to keep it casual and friendly.
A simple "Hey, loved your tweet! Mind if we share the love on G2?" can go a long way. And who knows - those reviews might just be the tipping point that helps your solution stand out from the crowd.
6. Users Referring Your Product to Other Companies
Users who refer your solution to others in their network are essentially your brand ambassadors.
They've not only found value in your product but are confident enough to recommend it to their peers.
This is a golden opportunity for authentic, high-quality reviews.
When you notice a user making referrals, reach out with a personalized message acknowledging their support.
You could say something like, "We noticed you've been spreading the word about us – thanks! Would you be willing to share your experience on G2 or Capterra?"
This approach not only nets you a positive review but also reinforces the user's role as a valued part of your community.
Remember, these users are likely to provide detailed, context-rich reviews that can be persuasive to potential customers in similar industries or roles.
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